Responding to increasing interest in Korean home dining, MamiUmami launched a packaged banchan fridge at their Newtown location. Targeting busy professionals and students, they stocked bestsellers like pickled radish, spicy squid salad, and fresh kimchi in 250g and 500g containers. With clear labelling and QR codes linking to recipe pairings, sales quickly grew through word-of-mouth and online exposure. The program expanded to include collaborations with local Asian grocers. Within 3 months, takeaway banchan accounted for 20% of weekday revenue. Customers enjoyed the ability to bring a piece of MamiUmami home without committing to a full dine-in meal.